Rhetorical analysis Essay Example | Topics and Well Written Essays - 750 words - 7

Rhetorical analysis - Essay Example The pizza lovers are found in mostly the high and middle-class, income-earning families. In all these classes it is mostly the children, boys and girls, aged between 12-19 years who love pizza. According to Derek Thompson, in the Atlantic Magazine, there are many Pizza eaters in this age group than any other group in America. Based on these findings it is clear that Peter piper website is creatively developed to appeal to this group. Thesis: While Peterpiperpizza.com website’s main aim is to target many Pizza lovers, it also uses strategies such as creative site designs, pictures, addresses and elements of persuasion such as ethos and logos to attract customers. Peter Piper Pizza website layout is quite easy to navigate. The homepage of the website is full of different, but relevant colors. The homepage has five main menu items. These menu items are: locations, menu, parties, coupons and community. When one navigates to the home page of the website, at the extreme left just, before the navigation menu, there is an organization logo. Other features that capture a viewer on navigating to the website’s homepage are the images of a pizza and a compass. At the right side of the page another more visible feature is a pane that has three links (PeterPiperPizza). These are links with names such as order online, plan a party and fundraiser. At the extreme right bottom of the page there is the image of mobile phone which might also attract a user to the page despite the text next to it being a little less visible (PeterPiperPizza). Peterpiperpizza.com as per the name suggests on the homepage, generally gives a first time visitor an idea of the services the organization offers. The designer of the website decision to use the orange color on the website is a good idea as it blends very well with the pizza images. Aristotle described the term â€Å"logos† as an element of persuasion which uses logic words or